Yahoo Inc is introducing a new media site focused on women's daily lives, the latest in a string of sites that include ones for gadget enthusiasts and food lovers, the company said on Sunday.
The Sunnyvale, California-based company said the new site, called "Shine", offers nine categories ranging from Fashion & Beauty to Parenting. The site is aimed at roughly 40 million women between the ages of 25 and 54 and aims to make Yahoo more relevant to this demographic, which is highly appealing to brand advertisers.
Yahoo has hired an editorial team to publish original stories on a daily basis as well as to select user blog posts to feature prominently on the site. Shine also offers items from existing Yahoo sites covering food, astrology and health.
Yahoo Shine is located at shine.yahoo.com/
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