Tech Battle Of The Sexes
Women are outracing men in adopting some technology, especially gadgets and services that offer scheduling convenience, according to a survey for Solutions Research Group. More women are streaming shows from TV network sites – 15% compared with 11% of men. Women also use their digital video recorders, like TiVo, more often than men, about 9.3 times a week vs . 8.3 times. DVRowning women with kids watch 56% of their TV after it has been recorded, vs. 42% for men.
Men still dominate many tech categories, including video downloading and console gaming. But about as many women as men are playing PC games, as well as networking socially and shopping online.
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Monday, April 7, 2008
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